Epsom-it

Overview

Epsomit, a wellness brand specializing in Epsom salt products, partnered with us to grow its organic social media presence. Through a data-driven content strategy and optimized execution, we increased engagement, brand awareness, and conversions across platforms.

Strategy & Execution

To maximize Epsom-it visibility, we implemented a targeted strategy that included:

    • Researching viral video trends to create high-impact content.
    • Conceptualizing, filming, and editing videos to maintain a consistent brand voice—while some videos were produced directly by me and others were created by the brand using my scripting structure and detailed recording guidelines.
    • Posting strategically across Instagram, YouTube Shorts, TikTok, and Facebook.

Results & Achievements

  • Before working with us, the brand’s average video views were under 100—highlighting the need for a clear, data-driven strategy.
  • The main challenge was identifying which content formats truly resonated with their audience.

  • While other brands saw results within a couple of months, it took about five months for Epsom-it to achieve its first 1 million–view video.

  • That first million-view video generated over 300 product unit sales overnight.

  • Once we identified the winning formula, videos consistently performed between 100K and 1M+ views.

  • Within the following months, multiple videos surpassed 1 million views across Instagram, TikTok, and YouTube Shorts, and social media now drives consistent sales for the brand.

     
     

Video results

Take the Leap: Start Your Content Creation Journey with Me

Ready to elevate your social media presence and unlock your full potential? Whether it’s crafting the perfect strategy, creating engaging content, or coaching you to go viral, Nalemi Media is here to guide you every step of the way.

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