Snorinator is a sleep brand that makes specially designed pillows to help reduce snoring and improve sleep. Their pillows support proper head and neck position to help you breathe better at night. The brand was also featured on Shark Tank, gaining attention for its simple and effective sleep solution.
Snorinator
Overview
Strategy & Execution
To maximize Snorinator’s visibility, we implemented a targeted strategy that included:
- Researching viral video trends to create high-impact content.
- Conceptualizing, filming, and editing videos to maintain a consistent brand voice—while some videos were produced directly by me and others were created by the brand using my scripting structure and detailed recording guidelines.
- Posting strategically across Instagram, YouTube Shorts, TikTok, and Facebook.
Results & Achievements
Within just 10 days of working with us, Snorinator achieved its first viral video, reaching 3.3 million views.
From that single video, the brand sold 200+ pillows in just 4 days.
Following this success, multiple additional videos went on to surpass 100,000+ views each.
Video results
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Turning ideas into impactful contents,
one post at a time.
one post at a time.